July 2018


£10M investment secured

SCROLL DOWN

July 2018


£10M investment secured

easyCoffee secures £10m investment to roll out vending machines

easyCoffee has secured £10m investment from Stellar Asset Management to roll out 800 vending machines nationally in the next year. easyCoffee has grown rapidly since it launched in 2016 and recently installed its 50th vending machine, matched by serving its millionth cup of coffee in its eight stores. The investment from Stellar Asset Management more than triples the amount secured in earlier capital-raising rounds.

easyCoffee chief executive Nathan Lowry said: “We are excited to move forward with our ambitious growth plans thanks to this significant investment. Vending is a highly profitable business driven by brand recognition. This investment is an endorsement that the Easycoffee brand, like its sister brand Easyjet, stands for a quality product and service at a value price.” Jonathan Gain, of Stellar, added: “Stellar is delighted with this deal. We are committed to offering our investors maximum investment diversification and easyCoffee will sit alongside our other qualifying business activities including renewable energy, and managing and operating hotels. We are looking forward to working with Nathan and the team and the exciting growth opportunities in this market.”

In May, Lowry told Propel he expects the company to open 30 to 40 sites in the next 12 months as part of plans to grow the value-led concept to 200 outlets. The company has signed seven development deals including in London and the south east, the north west, East Midlands and Scotland as it prepares to ramp up expansion of the eight-strong portfolio. 


July 2018


Millionth cup of coffee!

July 2018


Millionth cup of coffee!

easyCoffee_cup2.jpg
Hospitality+Catering News_logo.jpg

easyCoffee has recently served its millionth cup of coffee since it launched just two years ago. The UK’s only value coffee chain –  part of the ‘easy’ family of brands that includes easyJet – is shrugging off the woes faced by many other High Street retailers and the slowdown challenges in the rest of the coffee sector*, and enjoying rapid growth.

Building on the success of its eight coffee stores and soon-to-be 250 vending machines nationally, the coffee chain is ramping up its expansion plans and expects to open 200 more stores in the next three years. It has already secured development partnerships with seven franchisees that have committed to delivering half of these.

By comparison, recent market analysis shows that there was a net increase of only 25 coffee shops opened by major coffee shop chains in the UK last year**. easyCoffee also plans to roll out a further 500-700 vending units this year.

In contrast to other market leading coffee shop chains, which have a stated premiumisiation strategy, easyCoffee’s approach is to target the less developed value segment of the coffee shop and coffee to-go market, by providing quality coffee at affordable price points.

Nathan Lowry, CEO of easy Coffee, commented: “Selling our millionth cup of coffee shows that even in a crowded market place, consumers are quickly realising that only easyCoffee offers them quality coffee at a value price in an enjoyable coffee shop environment.”

He added: “This achievement is a big endorsement of our business strategy to target the previously untapped value segment of the coffee shop sector and a boost for our ambitious expansion plans.”

Despite analysts arguing that the coffee sector is facing saturation point in four years’ time**, investors including Saudi investment group Al-Dhowayan have got behind easyCoffee’s business plans and provided it with substantial first-round funding. The coffee chain is now in talks with a variety of investors to complete second-stage capital raising of up to £3 million to expand its business.

June 2018


easyCoffee’s position

June 2018


easyCoffee’s position

Daily_Telegraph.png
 Nathan Lowry's easyCoffee offers drinks 20- 25% cheaper than Caffe Nero and Starbucks

Nathan Lowry's easyCoffee offers drinks 20- 25% cheaper than Caffe Nero and Starbucks

 The business model is for places like Blackburn and Burnley rather than London, Lowry argues

The business model is for places like Blackburn and Burnley rather than London, Lowry argues

"We are below the Costas and the Neros but above Greggs"

Around the time ITV’s Airline documentary started making stars of easyJet staff, Nathan Lowry was making his own television splash. In 2000, Lowry was fronting a popular Sotheby’s auction of Wembley memorabilia on Sky Sports. Hundreds of lots were up for grabs; everything from the Queen’s bathroom door to pieces of the hallowed turf.   

Six years later the Northern Irishman first met easyJet founder Sir Stelios Haji-Ioannou, saving him over £1m on a property deal. It was the start of a relationship that would ultimately see the pair embark on a coffee crusade. “I sat there with Stelios and two cups of coffee and a cookie was nearly a tenner,” Lowry says. “I thought, it’s just too much.”

Armed with Haji-Ioannou’s garish orange and white Easy livery, Lowry is the founder and chief executive of easyCoffee. Similar to other Easy brands, value, rather than simply rock-bottom prices, is at the heart of the business model. Shops have clean, bright, simple wooden interiors offering drinks that are 20-25% cheaper than the likes of Caffe Nero and Starbucks.

We are below the Costas and the Neros but above the Greggs,” the 46-year-old says.

Fresh out of Kent University Lowry joined Sotheby’s in 1993. Starting out as a porter, he worked his way up to lead the auctioneer’s marketing team. However, by 2001 he was ready for a change. “I used to run very popular parties at university,” he says. “I liked doing hospitality so I thought I’ll go and get a pub.” 

The Angel in Sutton, south London, was his first target. Unable to raise enough money to buy the lease he bought the pub on his credit card. Lowry refinanced his debt and set about building up a pub portfolio across London.

By the mid-noughties, the Northern Irishman had built up a name not only for his pub empire but also brokering property deals. And it was his property prowess which first put him contact with Haji-Ioannou, extricating the easyJet founder from costly leases associated with his doomed foray into operating cheap cinemas. 

Growing a pubs, clubs and property empire, however, was a slow process. The preponderance of red tape associated with launching new licensed premises was an anchor on Lowry’s desire to expand at pace.  “I wanted to scale up but I couldn’t scale up quickly enough.”

In 2015, Lowry’s mind returned to his pricey coffee with Haji-Ioannou almost 10 years earlier and pitched the idea of launching a value chain. “When Nathan first floated the easyCoffee idea, I was not immediately convinced as the coffee shop market appeared to be dominated by Pret, Starbucks and Costa,” Haji-Ioannou says. “However, I was attracted by his determination and his entrepreneurial record. He persuaded me there was still room for a smaller focused competitor to take on the big boys.” Similar to many of his other ventures, Haji-Ioannou has taken a minority stake. In return, Lowry can use the Easy brand, benefit from shared premises occupied by companies in Haji-Ioannou’s stable and count on support from the British-Cypriot.

Two years later, easyCoffee has only a handful of outlets, suggesting Lowry’s plans for a speedy roll-out may have been a little premature. Nevertheless, he insists he has used the time to lay the foundations for this summer’s multimillion-pound fund-raise. Corporate financiers Whitman Howard are in the middle of whittling down around 20 interested parties – private equity houses or high net worth individuals, Lowry says, with the proceeds set to be deployed in late summer. 

While Lowry plans to use some of the cash to open eight of his own shops, he wants to move into franchising. It is a franchise model that will allow him to have around 200 outlets across the UK and Ireland in short order. “We are targeting people who can open multiple shops.”

The company gives franchisees the exclusive rights to town or city. Each territory needs to be able to support a minimum of 10 units and easyCoffee requires franchisees to open two units in its first year of trading. Partners pay easyCoffee a franchise fee of £25,000 per shop. Fit-out costs are estimated at £100,000 to £125,000 per unit and target annual rent of between £15,000 and £35,000. Franchisees then hand over 5pc of revenues as a royalty fee and 1pc as an advertising levy.

The firm is unlikely to have a large London presence. “The rent and rates [in London] are crazy,” he says. “The business model is for places like Blackburn and Burnley. Regular British high streets where people value coffee being that much cheaper.”

Even so, Christian Mole, the head of UK hospitality and leisure at accountancy firm EY, thinks the Lowry’s value coffee model will be 'challenging'.  “In the long-run coffee shop customers have historically been seen to be relatively price inelastic, and driven more by convenience,” Mole says. “New entrants will have to pay similar wages to the main brands, so unless they can come up with a more efficient staffing model, they are going to need to secure very cheap sites in order to keep rents down.” 

Keeping rents down, especially outside of London, is not an entirely fanciful idea, however. The business model is for places like Blackburn and Burnley rather than London, Lowry argues. “We are getting better and better property deals,” says Lowry. Those at the value of end of the market – or at least the market in between Greggs and Starbucks – must not simply fend off other coffee chains.  “The higher end of the market is now occupied by the independent/artisan coffee shops which are already gaining market share in more affluent areas. The challenge for the mainstream brands is to try and differentiate themselves,” Mole says.

Franchising is just one of two key planks of Lowry’s grand plan. The other has been borrowed from a rival.  One of Costa’s recent initiatives has been the roll out of its Express vending machines. It’s a shrewd move that cuts rent and staffing costs – the two largest expenses a coffee chain faces. “There is a huge gap in the market with petrol forecourts,” Lowry says. “People want another brand.”

All easyCoffee’s drinks cost £1.60. Proprietors are lent the machines for free with “profits split fairly”. The company requires the machine to be placed within three metres of premises’ main entrance. The man from County Down has bold ambitions beyond the UK. “I can see this brand going European-wide – where easyJet flies to,” he says.

“Our fundamental view is that coffee is too expensive and it doesn’t need to be so expensive,” he repeats. “Think of how the airline started 23 years ago,” Lowry says. “Stelios first shook up the model by using the telephone number, then he was on the internet.” 

While easyCoffee can be found in easyHotels and easyGyms it is conspicuous in its absence of being served on easyJet flights. Lowry is somewhat sheepish when asked why and it’s hard to tell whether there’s a deal in the pipeline. “We’re working on it,” is all he’s prepared to say. Which probably sums up where easyCoffee is right now.

June 2018


Steam powered

June 2018


Steam powered

Using coffee as a customer incentive

Cup inset_heart.jpg

...Meanwhile, a new player in coffee-to-go is easyCoffee, part of the easyJet company. Its orange branding is integral to its success, as it will be easily recognised by the 80 million-plus people who fly with easyJet each year. easyCoffee is keen to push its offer to forecourt retailers following a successful pilot stage and eight store openings across the UK.

The company's CEO and co-founder Nathan Lowry says there has been considerable interest from potential franchisees, with the brand planning to open another 200 coffee shops in the next three years and already having secured development partnerships with seven franchisees that have committed to delivering 50% of these. "easyCoffee offers fantastic value beans-to-cup Fairtrade coffee of its own speciality blend at its coffee stores and vending machines nationally," he said.

"As well as tie-ups with sister brands easyHotel and easyGym, the brand has also partnered with Thorntons to provide a luxury hot chocolate drink at its coffee stores. Its vending machines are located in well-known retail outlets across the UK of different sizes and in a variety of sectors, from DIY stores to convenience shops and petrol station forecourts."

Lowry says the coffee brand would compete well on the forecourt with its quality and £1.60 price point. "easyCoffee vending machines offer a ready-to-go business with no upfront investment and a large support network via Selecta (the largest vending group in Europe), providing customers with the same quality coffee at a value price as that sold in the easyCoffee coffee shops."

June 2018


Seeking new capital

June 2018


Seeking new capital

mca-logo-blog.jpg

easyCoffee seeks £3m capital

easyCoffee, the value coffee shop group which is part of the easyGroup, is now looking to complete second-stage capital raising of up to £3m to fund its growth in the coffee shop and vending sectors. The brand, which has eight stores, has already secured substantial angel funding plus a significant sum from other investors.

easyCoffee is planning to open another 200 coffee shops in the next three years and has secured development partnerships with seven franchisees who have committed to delivering 50% of these. Its vending business of soon-to-be 250-plus machines is due to be rolled out a further 500-700 vending units this year. As well as store tie-ups with sister brands easyHotel and easyGym, easyCoffee has also partnered with Thornton's to provide a luxury hot chocolate drink at its coffee stores.

easyCoffee chief executive Nathan Lowry said: "By offering customers a quality coffee experience at value, easyCoffee is providing that, despite talk of peak coffee and the challenges facing the high street, people are spending more time in coffee shops and clearly like our comfortable stores. We are launching a drive for additional funding to enable us to develop our business in this exciting segment of the market."

"We are already working with select partners to open multiple franchisees and are getting great deals from nervous high street landlords."

June 2018


40 shops in 12 months

June 2018


40 shops in 12 months

Ramping up during 2018

easyCoffee opening up to 40 sites in next 12 months as it accelerates expansion, all stores profitable at Ebitda level: easyCoffee chief executive Nathan Lowry has told Propel he expects the company to open between 30 and 40 sites in the next 12 months as part of plans to grow the value-led concept to 200 outlets.

The company has signed seven development deals including in London and the south east, the north west, East Midlands and Scotland as it prepares to ramp up expansion of the eight-strong portfolio. Lowry said much of the work during the past two-and-a-half years had been on building the platform for growth and it was now ready to accelerate.

He said: “The model is proven. At Ebitda level all our sites are profitable and we are now in the position to push on. We have brought in these development partners because it will allow us to open sites quickly while keeping our margins high by streamlining operations. They all have vast experience in the hospitality industry and are looking to expand into the coffee sector. We are also in talks with further franchise partners.”

Lowry said the split between corporate stores and with development partners for the 200-site target would be roughly 50/50. He added there were plenty of avenues for the brand to grow, including high-street locations, shopping centres, kiosks, through further tie-ups with sister brands easyHotel and easyGym, or its near 250-strong vending machine business. He also added that: “People want really good-quality Fairtrade coffee but demand value – and that’s what we offer. We are also adding children’s zones to enhance the experience further for our customers. We’re seeing people spend 25 to 35 minutes in our stores. We’re also looking at opening a barista training centre as we expand. We have to do this to make sure we’re getting every cup of coffee right.”

easyCoffee is in the process of raising £3m to support its expansion plans and Lowry is “very confident” of securing the funding shortly. He added there was certainly scope to take Easycoffee abroad in the future. “The ‘easy’ brand is a European brand and we have had interest in Spain, where there is already an easyHotel,” said Lowry.

propel info logo.jpg

June 2018


100 new sites

June 2018


100 new sites

mca-logo-blog.jpg

easyCoffee deals will lead to 100 sites

A raft of new regional developments deals signed by easyCoffee will allow the value-led concept to reach 100 sites, its chief executive Nathan Lowry has told MCA. Lowry said he was looking at sites in Milton Keynes, Luton, Orpington, Swindon, Liverpool, Manchester, Edinburgh, and Glasgow, with the multi-side agreements giving the brand a good spread across the UK.

The partners are made up of experienced multi-site operators, from the petrol station forecourts, convenience stores and fast food, who are keen to move into coffee, with committed openings amounting to half of the brand's 200 site target.

Lowry is seeking out 1,500-2,500sq ft, high footfall High Street sites, as well as kiosks in travel hubs and shopping centres, with an adjacent 'kids zone' being offered in the latter, to tap into demand for experiential leisure.

Lowry told MCA: "The area development deals will be our next new wave of openings, and give us a good spread all over the country. We have decided to work with them as opposed to lots of individuals to give us scale and get us move apace.

The brand is in the process of raising £3m in second stage funding, and Lowry has instructed a brokerage firm to approach high net worth individuals, private equity groups and institutional funding. The finance will fund the growth of easyCoffee's management team, franchising business, vending business, as well as flagship corporate stores. 

May 2018


Success in Monaco

May 2018


Success in Monaco

Nathan_Monaco_1.jpg

Nathan was a guest of Stelios at the first easyGrandprix in Monaco this weekend

Nathan_Monaco_2.jpg
Nathan_Monaco_3.jpg

As well as enjoying the great classic car races and generous hospitality trackside and at The Monaco Yacht Club, the working session was a very valuable insight  with a presentation by Stelios on the background and value of the easy brand. Sir John Barton, the Chairman of EasyJet gave a fascinating speech into the airline and its relation with easyGroup.

Nathan presented on the licensing of the easyCoffee brand from Stelios, it’s benefit to launching a new brand and its instant attraction for customers and also on the role that franchising will play in easyCoffee’s growth strategy. Nathan also announced Stelios’ support of booking a stand at the British Franchise Show in the NEC this October the 5th and 6th. Save the date!

Nathan_Monaco_4.jpg

May 2018


Full steam ahead

May 2018


Full steam ahead

easyCoffee steams ahead while rest of sector slows

easyCoffee_Blackburn.jpg
Hospitality+Catering News_logo.jpg

Investors encouraged to wake up and smell the coffee as easyCoffee enjoys growth in a sluggish market. Despite the challenges of slowdown, lower profits and market saturisation faced by many coffee shops, easyCoffee is rapidly growing and seeking new funding of up to £3 million to expand its business.

Part of the easyGroup family of brands that includes easyJet, easyCoffee offers fantastic value beans-to-cup quality fairtrade coffee at its eight coffee stores and soon-to-be 250 vending machines nationally. It has commitments to open 100 more stores in the next three years. Recent market analysis shows that there was a net increase of only 25 coffee shops opened by major coffee shop chains in the UK last year*.

In contrast to other market leading coffee shop chains, which are focused on the premium product offerings, easyCoffee’s strategy is to target the less developed value segment of the coffee shop and coffee to-go market, by providing quality coffee at affordable price points.

Bucking the trend of negative news stories about the coffee sector – which analysts argue is facing saturation point in four years’ time** – easyCoffee has already secured substantial angel funding plus a significant sum from a Middle-Eastern investor. It is now looking to complete second-stage capital raising of up to £3 million to bolster its continued growth in the coffee shop and vending sectors.

Combined with sister brands easyHotel and easyGym tie-ups, easyCoffee has also partnered with Thorntons to provide a luxury hot chocolate drink at its coffee stores. Its vending machines are located in well-known retail outlets across the UK, from large DIY stores to convenience shops and petrol stations.

The supposed saturation of High Street coffee consumption has been greatly exaggerated,” stated easyCoffee CEO Nathan Lowry. “We believe there are still opportunities for growth in the largely untapped segments of the out-of-home coffee market, by focusing on value and on areas that are less well served by coffee shops. Meanwhile, the vending machine segment continues to thrive and we believe this segment still offers potential for expansion.

easyCoffee’s plans for expansion involve opening another 200 owned or franchised coffee shops in the next three years. It has already secured development partnerships with seven franchisees that have committed to delivering 50% of these.

Nathan added: “There has been considerable interest from franchisees, enabling us to focus on multi-franchise partnerships, which will help keep our margins higher by streamlining operations.

Its vending business of soon-to-be 250 machines is already proving itself a success, with above-average sales take-up nationally, and the brand expects to roll out a further 500-700 vending units this year. Vendors are attracted by the high visibility of the ‘easy’ brand and the support it can offer. For example, by the providing the latest digital technology to allow them to connect to their customers using a unique loyalty app, bespoke promotions and interactive messaging communications designed by easyCoffee.

April 2018


easyCoffee targets forecourts

April 2018


easyCoffee targets forecourts

ForecourtTrader inset.jpg
ForecourtTrader logo.jpg

easyCoffee is keen to push its coffee offer to forecourt retailers following a successful pilot stage and eight store openings across the UK.

The company’s CEO and co-founder Nathan Lowry said there had been considerable interest from potential franchisees, with the brand planning to open another 200 coffee shops in the next three years and having secured development partnerships with seven franchisees that have committed to delivering 50% of these.

“Part of the easyGroup family of brands, easyCoffee offers fantastic value beans-to-cup fairtrade coffee of its own speciality blend at its coffee stores and vending machines nationally,” he said.

“As well as tie-ups with sister brands easyHotel and easyGym, the brand has also partnered with Thorntons to provide a luxury hot chocolate drink at its coffee stores. Its vending machines are located in well-known retail outlets across the UK of different sizes and in a variety of sectors, from DIY stores to convenience shops and petrol station forecourts.”

Lowry said the coffee brand would compete well on the forecourt with its quality and £1.60 price point. “easyCoffee vending machines offer a ready-to-go business with no upfront investment and a large support network via Selecta (the largest vending group in Europe), providing customers with the same quality coffee at a value price as that sold in the easyCoffee coffee shops. Our vending business of soon-to-be 250-plus machines is already proving itself a success, with above average sales take-up nationally, and the brand expects to roll out a further 500-700 vending units this year.”

He said the machines already appear in a range of formats and settings - including Spar convenience stores and a major DIY chain, as well as in sister easyGroup brands easyHotel and easyGym. Vendors are able to take advantage of the latest digital technology to connect to their customers using a unique loyalty app, bespoke promotions and interactive messaging communications designed by easyCoffee.

Article >

April 2018


Drive Thrus

April 2018


Drive Thrus

easyCoffee Drive-Thrus
to sell coffee from £1 per cup*

*Eh-oh, espresso!

CIS_easyCoffee_Rear_1500.jpg
The-Sunday-TImes_Driving logo.jpg

IT MAY look like a giant coffee cup discarded in Teletubbyland, but expect to see one next a motorway near you before too long.

easyCoffee — a company from the same stable as easyJet — is opening a chain of coffee outlets at roadside services where drivers can expect to get a cup of java for a third less than high street prices, and substantially less than the inflated cost of normal motorway fare. In keeping with the modern business vogue for “disruption”, easyCoffee is taking aim at the premium coffee market in the way that easyJet targeted the aviation industry; by undercutting prices. Among the first outlets is a drive-thru due to open at an undisclosed location close on the M25.

According to Nathan Lowry, easyCoffee’s CEO, prices will start at £1 for an espresso, up to £1.95 for a 16oz latte — a hefty discount compared to established chains like Starbucks, Caffè Nero and Costa Coffee.

The group last month signed deals to open 100 outlets throughout the UK, including roadside outlets similar to the one in the CGI pictures, as well as more traditional shops in high streets, shopping malls and airports. The coffee cups will be refillable, washable, microwavable and recyclable.

As well as being cheaper than most rivals, the coffee will be sold in cup that is refillable, washable and microwavable, and, when thrown away, fully recyclable.

“What we’re about to announce is a partnership with a group that produces a polypropylene fully recyclable cup,” said Lowry. “We’re calling it a ‘day cup’ — you’ll be served it in the morning and it’s reusable [throughout the day] and fully recyclable. We’ll be the first to roll it out to all of our shops.”

He added: “We’re aiming to create a part of the market which sits above the likes of Greggs, who do a very good coffee but with no ‘coffee theatre’, and pitching at price point below a Costa and Nero, who are £2.65 [a cup], at least. We’re serving a great Arabica blend coffee and we know from the numbers coming into our [eight trial] shops now that people are voting with their feet.”

The eight existing easyCoffee outlets are spread between Hastings and Edinburgh, including two in London. The company is aiming for a total of 200 outlets within three years.

Article > 

April 2018


Bucking the trend

April 2018


Bucking the trend

BQ-logo-hi-res.jpg

Nathan Lowry_2.jpg

easyCoffee bucks the trend

The Stelios-backed chain of coffee shops is planning to open a further 100 stores over the next three years, despite challenging market conditions.

easyCoffee has outlined plans to raise a further £3m over the coming months as the rapidly growing chain of coffee stores looks to expand across the UK. The chain, founded by entrepreneur Nathan Lowry, is aiming to open over 100 stores over the next three years despite the many challenges facing the sector.

Recent market analysis shows that there was a net increase of only 25 coffee shops opened by major coffee shop chains in the UK last year. In contrast to other market leading coffee shop chains, which are focused on premium product offerings, easyCoffee’s strategy is to target the less developed value segment of the coffee shop and coffee to-go market, by providing quality coffee at affordable price points.

Bucking the trend of negative news stories about the coffee sector – which analysts argue is facing saturation point in five years’ time – easyCoffee has already secured substantial angel funding plus a significant sum from a Middle-Eastern investor.

It is now looking to complete second-stage capital raising of up to £3m to bolster its continued growth in the coffee shop and vending sectors.

easyCoffee CEO Nathan Lowry said: “The supposed saturation of High Street coffee consumption has been greatly exaggerated. “We believe there are still opportunities for growth in the largely untapped segments of the out-of-home coffee market, by focusing on value and on areas that are less well served by coffee shops. Meanwhile, the vending machine segment continues to thrive and we believe this segment still offers potential for expansion.”

easyCoffee’s plans for expansion involve opening another 200 owned or franchised coffee shops in the next three years. It has already secured development partnerships with seven franchisees that have committed to delivering 50% of these.

Lowry added: “There has been considerable interest from franchisees, enabling us to focus on multi-franchise partnerships, which will help keep our margins higher by streamlining operations.”

Article >

April 2018


Big interview in Coffee Business World

April 2018


Big interview in Coffee Business World

easyCoffee_Blackburn.jpg
easyCoffee_cup1.jpg
CoffeeBusinessWorld_logo.jpg

With last week’s news that easyCoffee was seeking funds to open 200 stores over the next three years, Coffee Business World’s editor Kate Oppenheim speaks to CEO Nathan Lowry to find out more.

Low prices are at the heart of easyCoffee, the concept co-founded in 2016 by Nathan Lowry and easyJet’s Stelios Haji-Ioannou (pictured below) as part of the easyGroup family of brands. With plans to open 200 stores (with the majority to be run as franchises) nationally over the next three years, it’s seeking to raise second stage capital of £3m, having secured £2m in 2017. The business is currently valued at £25m.

It was two-and-a-half years ago that Lowry first wanted to launch a new brand into the coffee sector – but with the clout to be able to roll it out at scale. The partnership with easyGroup has provided Lowry, who previously worked in property and hospitality, with easy access to funding, sites and a great network of franchise operators, which will all come together to help easyCoffee reach its target of 200 sites.  “The coffee world was burgeoning and I wanted to do something that was quite - I hate using the word, but - disruptive,” said Lowry, who felt that people were paying too much for their coffee in the UK and set out to provide an alternative.

In February 2016, when easyCoffee open its first site on Earls Court underground station forecourt, with espresso and lattes priced at just £1, Stelios Haji-Ioannou rubber-stamped easyCoffee's value ethos: “I am delighted that we are going into business with another young, ambitious entrepreneur like Nathan, in order to bring London something very simple but yet so difficult to find: a great cup of Italian espresso coffee for just a pound. I think this industry is another example of allowing prices to carry on rising without good reason. Three pounds is a lot of money for a paper cup of espresso. The strength and name recognition of the ‘easy’ brand will encourage consumers to try it for themselves when in Earls Court.”

While the price of a cup of coffee has subsequently risen, it is still 20-30% cheaper than other major high street coffee chains, with the revenue being made up by customers coming in to take advantage of the price, but then buying food and snacks along with it.

The coffee itself (there's a new but unnamed supplier coming on board soon) will be an exclusive, ‘fair trade’ blend, branded as an own-label with a 70/30 arabica/robusta mix, which Lowry says gives a bolder taste. The machines are Cimbali S39 and Astoria.

With a quality coffee offer available, Lowry says loyalty is key to success. “It’s the ‘easy’ name that gets them through the door and by saving more, customers tend to spend more and so food is the blend for us to get the overall margin we need,” he explained.

The ‘easy’ brand has also opened the doors for some great property deals. “There’s been a softening of rents overall,” said Lowry. “But we have got some good deals with the landlords – they see the brand name and the systems we have in place.” These property deals have, continued Lowry, provided sites at the equivalent of 10-20% less, with capital contributions from landlords and base/case turnover rent leases – which allows easyCoffee to “insulate” itself.

It has also established relationships with seven ‘area developer partners’ – individuals and companies which have operated other successful multiple-franchised businesses (from pizza delivery and sandwich chains to petrol forecourts) and will help roll-out the easyCoffee venture in Scotland, the north west, Greater Manchester, Liverpool, east Midlands, Yorkshire and the south east.

Eight corporate-owned sites are already open, with sites around the country in places as far flung as Hastings to Blackburn, which were used to test the success of the easyCoffee concept.

In Blackburn and Burnley, student towns, easyCoffee is offering 15% discount across the range of hot and cold drinks and food, something Lowry hopes to repeat in all the major student towns and cities across the UK. Student locations in its sights are currently Liverpool, Manchester, Glasgow and Edinburgh. In addition, easyCoffee has established an ‘on the go’ concept, putting vending machines into convenience stores, grocers, petrol stations and even a large supermarket chain – details of the supermarket deal will be released in the next few weeks.

The vending machines offer quality bean-to-cup coffee, which retails at just £1.60 a cup. For the retailoperators, the machines are free and they make money from the moment the first cup is served. “They get a fair slice of the action,” added Lowry, “in a sector where consumers can be paying up to £3.85 for a roadside coffee. It’s a big market for us.” A table top sized, self-vend machine, which requires no plumbing, is also available for small pubs and hotels.

Back in the coffee shops, customers have a wide choice, with a range of hot drinks, iced coffee, frappes, smoothies and milk shakes. It uses Thornton’s for fresh chocolate flakes and chocolate powder drinks. “When people see the branding on the high street they do a double-take, but having the easy name gets people into the shop and once they find it’s good coffee they come back. If the coffee wasn’t any good, they wouldn’t... but it’s a very positive experience for them.”

All the staff are well trained and Lowry explained they look to hire highly experienced baristas as managers in the new stores. A ‘centre of excellence’ training facility for staff, as the business grows, is also on the cards. easyCoffee currently employs about 60 people in the shops and 12 at head-office.

“We’ve built a really successful team of professionals, working behind the scenes at the head office on training, property, the coffee and design,” he added.

Asked about the impact easyCoffee is likely to have on the coffee sector, Lowry replied that all feedback had been positive and he saw only opportunities, no challenges, ahead. “If anyone’s to be hit it will be the big name chains, not the independents. Customers of independents are paying for the individual, well-thought through coffee experience, whereas we provide good coffee in a quality shop environment.”

He continued: “Everyone has to have a coffee these days, and customers value the fact that they’re not being charged too much.” A 60g latte costs £1.95, a small espresso £1. Plus there’s a loyalty card, offering the seventh coffee for free, which has seen a 20% take-up among customers.

By the end of 2018, Lowry estimates that 12-20 new units will have opened, with Brighton, Oxford, Cambridge, Swindon and Cardiff all on the hit list as priorities, with the speed of openings set to “ramp up” next year to reach the 200 target.  

In January 2017, easyCoffee was named as ‘the one to watch in 2017’ by MCA Eating & Drinking Out Market Insight – and with Lowry of the firm belief that there is a gap in the market for another branded coffee franchise, easyCoffee is likely to be one to watch in 2018, 2019, 2020 and beyond.

Article >

April 2018


Property Investor show

April 2018


Property Investor show

Buy to let coffee vending?

easyCoffee_property show stand.jpg
 

Exhibiting at the Property Investor and Homebuyer Show

easyCoffee got off to a busy start at the Property Show at the Excel Exhibition Centre this weekend. The UK's premier property expo is the must attend event for anyone serious about making money from property investment. 

easyCoffee promoted its outstanding returns for those who wish to own their own machine as a lucrative investment. Better than property? We think so!

 

April 2018


Mallow & Marsh promotion

April 2018


Mallow & Marsh promotion

Dartford goes sweet for Mallow and Marsh

 

easyCoffee Dartford customers were today treated to some gooey treats with Mallow and Marsh treating us to exclusive Peanut and Raspberry and Coconut flavour marshmallow treats.

Available in-store now!

 

April 2018


National Convenience Show

April 2018


National Convenience Show

easyCoffee_NCS_1.jpg

Lots of new opportunities at the NEC, Birmingham

 

easyCoffee are attending the 2018 National Convenience Show, and this has generated huge interest in our coffee to go machines.

Multiple forecourt operators and convenience store owners came to see our new machines and 'taste the coffee'.  Several new deals are now in negotiation; please watch this space!

 

March 2018


Sandwich competition

March 2018


Sandwich competition

Claudio_sandwich maker_3.jpg
Claudio_sandwich maker_2.jpg
 

Innovation at The Sammies

easyCoffee Food Development Manager Claudio Obertelli made his way to the heats of the Sammies. The Sammies recognise excellence in the all-important sandwich and food-to-go industry awarding everything from the best sandwich to the best sandwich packaging.

Claudio's sandwich was called the Triple Decker Club, and included the famous Norse Land Jarlsberg Cheese, with thin sliced raw cauliflower, raw spinach, pickled baby onions, light turmeric cheese sauce on a buttered farmhouse brown bloomer.

Although we didn't reach the finals, Claudio's efforts took easyCoffee to the heats and the sandwich was described as innovative, tasty and on trend!  Well done Claudio!

March 2018


Master Investor Show

March 2018


Master Investor Show

Bringing some colour (orange) to new investors

This last weekend, easyCoffee attended the 2018 Master Investor Show at the Business Design Centre in Angel London.

Jim Mellon was this year's guest speaker  and the event was more popular in ever with over 4,000 attendees looking for fresh investment deals.

We had a prime pitch just next to the entrance and the stand was packed all day.  Not only did we serve more than 400 coffees, but we attracted a lot of interest in our Vending Franchise opportunity.  

Thank you to everyone involved.

March 2018


Franchise Exhibition

March 2018


Franchise Exhibition

London Olympia goes orange!

 The busiest stand at the exhibition!

The busiest stand at the exhibition!

 

easyCoffee and the easy family of brands proved to be the stars of the British & International Franchise Exhibition this last weekend at London Olympia.  

easyCoffee had a tremendously successful weekend at this popular event, where we were able to showcase our new easyCoffeeToGO machines, and introduce our new area development options.  Thanks to the support of Sir Stelios and the easyGroup team, we were able to sit alongside easyGym and easyHotel, to create a highly visible orange zone.   

The response was very positive, delivering lots of exciting new opportunities and relationships. We look forward to announcing key initiatives in the coming weeks.

 

March 2018


Look out Hastings

March 2018


Look out Hastings

Iconic new town centre location

eC_Hastings_Queens_1.jpg
 

easyCoffee is delighted to announce that due to popular demand our shop in Hastings which opened in June 2017 is moving to a much larger shop unit that has lain vacant for many years.

The iconic building was a former Boots in the town centre and been empty for years. It previously housed the Lewis Hyland Co. Outfitters from the late 1800's, then Lewis Hyland accountants until 1970 when it became Salisbury handbags. More recently the shop operated as Specsavers opticians until bought by Boots. Sadly it was then closed.

CEO Nathan Lowry says: "easyCoffee has been popping up all over the UK with shops in Covent Garden, Leicester Square, Dartford, Sutton and as far afield as Blackburn, Burnley and Edinburgh! We are thrilled that our Hastings shop has been so popular with locals, tourists and students; we have subsequently decided to upgrade to a larger location with more seating both inside and out, offering a bigger range food and coffees, plus free WiFi of course."

We are also pleased to continue the support of Hastings United football club where in the past we have sponsored their kit and home games.

 

February 2018


Sutton St Nicholas opens

February 2018


Sutton St Nicholas opens

Hello Sutton!

Sutton_launch_1.jpg
 IT WAS SOON VERY BUSY!

IT WAS SOON VERY BUSY!

easyCoffee, part of the easy family of brands (easyJet, easyHotel, easyGym, easyCar), founded by Sir Stelios haji-ioannouis is delighted to announce our first store in the heart of Sutton, and just in time for half term in the St Nicholas Shopping Centre. 

CEO Nathan Lowry says... "We absolutely love Sutton! It’s a huge shopping hub here with the mall and the high street and the recent extensive refurbishment of our neighbours the Empire cinema and I’m just so happy that we have found a spot right in the heart of the St Nicholas shopping centre next to Debenhams. I hope Sutton comes to us for our great value fair trade coffee, Thorntons milk chocolate hot chocolate range and sweet bakery items”. 

Whether you’re off to work, heading for the shops or just out with friends, why not drop by and discover easyCoffee and experience the value of our Fairtrade fresh bean coffee.

We believe in making things simple, fun and innovative. We passionately believe that excellent products and service and a wide variety of choice should be available to everyone. We offer freshly made baguettes, ciabattas, and various snacks and pastries.

Come and try our great tasting coffee!

easyCoffee Sutton | Shopping Centre | St Nicholas Way | Sutton SM1 1AY

February 2018


Coffee morning

February 2018


Coffee morning

Charity coffee morning with the Mayor of Dartford

IMG_4076.JPG
 

Our Dartford shop held a coffee morning with The Worshipful the Mayor of Dartford Councillor Rosanna Currans. All profits made on hot beverage sales from 9.30am to 11.30am were donated to the Mayors Charity Appeal. The Mayor has chosen to support 3 charities: Arrow Riding Centre, Mind Mental Health Charity and Home-Start. Mayor Councillor Rosanna Currans said “Thank you to the easyCoffee team for being so helpful with organising the event and everyone who attended specifically for the mayor’s charity.”

 

January 2018


Great start to 2018!

January 2018


Great start to 2018!

Nathan+Stelios.jpg

Sir Stelios approves annual progress

CEO Nathan Lowry started the new year in the best way with a trip to Monaco to visit serial entrepreneur and easyJet founder Sir Stelios Haji-ioannou to discuss all things easyCoffee, iced energy and iced canned coffee. Nathan naturally flew easyJet and enjoyed a first class experience on board.

2018 is set to be easyCoffee's biggest year to date, with several more locations opening up across the UK alongside our expanding vending operation. Nathan said "I am so excited about 2018, we have The Franchise Show coming up in March in Olympia where we will feature among the other easy 'family of brands', as well as our recent nomination for Sandwich of The Year and shops opening up and down the UK. It will be December again before I know it!"

December 2017


Warm up with Thorntons

December 2017


Warm up with Thorntons

Dartford_perfect match.jpg
 

Dartford loves our Thornton’s indulgent hot chocolate range

Its chilly outside and what better way to warm up than with an indulgent hot chocolate by Thorntons, exclusively at easyCoffee. The range, featuring new flavours popcorn and salted caramel launched in September and has been a big hit with customers in our newest and largest shop in Dartford.

Ferrero Food Services representative Lee Weatherley (pictured with our team at our Dartford shop) says “We’re so pleased to have teamed up with the fastest growing franchise Coffee brand in the U.K with our Thornton’s range. Both the easy and Thornton’s brands are so well known in the U.K and our partnership is the perfect match!”

 

December 2017


Mr Lee's Noodles have arrived!

December 2017


Mr Lee's Noodles have arrived!

MrLee_hongkongstreetbeef_bowl_new.jpg
MrLee_dragonfirevegetables_bowl_new.jpg

Mr Lee’s Noodles now available at easyCoffee!

Nothing goes better together than coffee and noodles, according to easyCoffee’s latest addition to their offering: Mr Lee’s Noodles. The nationwide coffee chain have been rapidly expanding, offering high-value for money coffee in a friendly, cafe-style environment, taking on a convenience industry that is dominated by expensive coffee shops.

Mr Lee’s Noodles are a healthier, gourmet-style cup noodle. Instant in nature, these tasty meals are perfect for grabbing quickly during your commute, but are also restaurant-calibre, meaning they’re also great for enjoying whilst relaxing during lunch. Another concern of the cafe industry is catering to as many allergen-specific diets as possible, making sure no one goes without having some variety for lunch.

“With five flavours to choose from at easyCoffee, our tasty, premium cup noodles are all gluten-free, low in sugar and fat, low in calories, with two vegan options. We’re so pleased to be launching with the easyCoffee chain, we really feel our noodles are a perfect match for the coffeeshop-culture and that their customers will love our vibrant flavours.”
said Damien Lee, CEO of Mr Lee’s Pure Foods.

Mr Lee’s Noodles are available in all easyCoffee shops with their five flavours from 2nd December 2017.

November 2017


Bigger and better in Dartford

November 2017


Bigger and better in Dartford

Official opening with the Lady Mayor

eC_Dartford_Mayor_2.jpg

EasyCoffee Dartford opened yesterday, our largest store to date and our first in a shopping centre, at The Priory centre, by the very glamorous Mayor of Dartford Rosanna Currans and CEO of EasyCoffee Nathan Lowry (pictured). The mayor said ‘I'm so happy when new businesses open in Dartford and I’m welcome this new exciting brand to our town. I declare this easyCoffee now open.

easyCoffee, part of the easy family of brands (easyJet, easyHotel, easyGym, easyCar), founded by Sir Stelios haji-ioannou is delighted to announce our first store in the heart of Dartford, and just in time for Christmas in the Priory Shopping Centre. CEO Nathan Lowry says: "easyCoffee has been popping up all over London with shops in Covent Garden and Leicester Square and also now in Blackburn, Hastings, Edinburgh.... finally we are landing in Dartford! We are just so chuffed to have found the right location with plenty of seating, free wifi, a kids play area and a friendly local team, and cannot wait to be a part of the neighbourhood!  I am personally looking forward to meeting the locals and giving them a great product at a great price!" 

Whether you’re off to work, heading for the shops or just out with friends, why not drop by and discover easyCoffee and experience the value of our Fairtrade fresh bean coffee. We believe in making things simple, fun and innovative. We passionately believe that excellent products and service and a wide variety of choice should be available to everyone. We offer freshly made baguettes, ciabattas, and various snacks and pastries.

Come and try our great tasting coffee!

easyCoffee Dartford | 45 The Priory Shopping Centre  |  Dartford DA1 2HS

November 2017


Dartford opens

November 2017


Dartford opens

eC_Dartford_Mayor_1.jpg

easyCoffee opens it's biggest shop in Dartford

easyCoffee, opened on Thursday 30th November at 10am!  With plenty of seating, free wifi, a kids play area and a friendly local team. Whether you’re off to work, heading for the shops or just out with friends, drop by and discover easyCoffee to experience the value of their Fairtrade fresh bean coffee.

At easyCoffee we believe in making things simple, fun and innovative. We passionately believe that excellent products and service and a wide variety of choice should be available to everyone. They offer freshly made baguettes, ciabattas, and various snacks and pastries.  

Join us for their grand opening on Thursday!

eC_Dartford_opening.jpg

November 2017


Business Quarterly National Entrepreneur Awards

November 2017


Business Quarterly National Entrepreneur Awards

Entrepreneur_2017_1.jpg

Nathan in spotlight...

Nathan Lowry, pictured last night at the Business Quarterly National Entrepreneur Awards 2017. Nathan was shortlisted in the Emerging Entrepreneur London and SE section of the awards, where the judges scoured the UK to uncover some of the country’s up-and-coming entrepreneurial stars, placing the spotlight on individuals making their mark in the business world.

Nathan presented on how he secured the easyCoffee brand licence from Stelios of easyJet fame to promote easyCoffee's disruptive credentials and that he would be looking to expand via franchising to other entrepreneurs next year up and down the country to the thrilled audience of 500.

November 2017


Entrepreneur award

November 2017


Entrepreneur award

easyCoffee_2_Nathan Lowry_1.jpg

Award nomination

We are pleased to announce that easyCoffee Co-Founder and CEO Nathan Lowry has been nominated as a finalist for the London & South Emerging Entrepreneur of the Year Award.  The BQ awards take place later this month and celebrate entrepreneurship across the U.K.

Good luck Nathan!

October 2017


Halloween competition

October 2017


Halloween competition

easyCoffee_Halloween2017.jpg

Halloween treats at easyCoffee

easyCoffee shops throughout the country enjoyed tremendous success over the Halloween period, with festive drinks including the Pumpkin Latte, and the very bloody Raspberry Hot Chocolate made with Thornton's real milk flakes of chocolate. Our shops were dressed with pumpkins and skulls and ran a competition for the best scary selfie (pictured)...

October 2017


 Radio ad

October 2017


 Radio ad

Radio ad microphone.jpg

Our very first radio campaign lands in Lancashire!

Take a listen to our very first radio campaign.. on popular local radio station 2BR, covering our Blackburn and Burnley shops.

October 2017


Hastings update

October 2017


Hastings update

 Our team at Hastings

Our team at Hastings

 

Updates from Hastings

Our shop at Hastings has gone from strength to strength... with a new breakfast bar installed, sponsorship of Hastings United Football Club, three vending machines installed in local businesses in Hastings and support of the local Care card.

 

October 2017


Thornton's Chocolate

October 2017


Thornton's Chocolate

IMG_2730.JPG

Indulgent Thorton's Hot Chocolate range launches exclusively at easyCoffee

 

Following the success of our hugely successful Thornton's hot chocolate range made with real chocolate flakes, we are delighted to announce our indulgent range featuring flavour favourites such as Salted Caramel and White Chocolate and introducing new flavours for the season - Popcorn and Coconut.

 

October 2017


Hello Burnley

October 2017


Hello Burnley

IMG_2682.JPG

easyCoffee Burnley opens!

 

easyCoffee, part of the easy family of brands (easyJet, easyHotel, easyGym, easyCar), founded by Sir Stelios haji-ioannou is delighted to announce our newest store opening in the heart of Burnley on St James Street. CEO Nathan Lowry says: "I am delighted that we are opening our latest shop in Burnley. It follows hard on the heals of our shop in Blackburn which opened only 3 months ago and has been so well received by the people of the NW. We are sure it will be a major success and it is our largest to date with 75 comfortable seats, free wifi and a broad range of food, fresh pastries and a great range of coffees, teas and luxury Thornton's hot chocolate exclusively at easyCoffee."

 

September 2017


Freshers Fair

September 2017


Freshers Fair

IMG_2449.JPG

easyCoffee Blackburn support Blackburn College Fresher Fair with 15% for the rest of the student year!

Students are back to college and university and we are delighted to launch our very first student card offering 15% off all of our entire hot and cold drink range and breakfast and lunch foods. We have been up and down the country supporting fresher fairs, including Brighton University, Burnley College and Blackburn College (pictured).

September 2017


 Hastings United

September 2017


 Hastings United

easyCoffee Hastings team up with Hastings United

AC0Z6889.JPG
 

easyCoffee loves to get stuck into all things community!

The football season is in full swing, and our shop in Hastings is pleased to be supporting the local team in Hastings, by sponsoring their kit, offering kids under 11 who go to the match a free kids hot chocolate and chocolate muffin on game days and competitions throughout the season to meet players, watch games and win meals at easyCoffee.

Go United!

 

August 2017


Blackburn regulars

August 2017


Blackburn regulars

Proving popular with the locals... 

 

Meet Bob and Kath...

They have been coming to our Blackburn shop since the very first day back in May. Kath loves to have a natter with our manager Joey and Brad (pictured) about the day's events and watch the world go by! Her favourite drink is our Vanilla Shake made with frozen yogurt and vanilla beans. Bob normally goes for a hot drink! 

Our Blackburn shop has been a runaway hit with locals since opening just three months ago. Look out for our new shop in neighbouring Burnley later this year. 

 

July 2017


Edinburgh opens!

July 2017


Edinburgh opens!

Edinburgh opens (ready for the Festival!)

 

easyCoffee Edinburgh opened today just in time for festival fever with the fringe starting next week. The shop, located directly opposite the busy Haymarket station serves commuters, tourists and residents alike, offering a huge selection of breakfast and lunchtime meals as well as our own blend of intensely roasted fairtrade coffee. 

The shop is also the first in the world to serve Scotland's favourite soft drink, with a twist - a Blended Iced Irn Bru Freeze for a limited time only.

easyCoffee CEO and Co-Founder Nathan Lowry says "I can't tell you how pleased we are to have come to one of my all-time favourite European cities. Edinburgh is a fantastic mix of history, business, retail and leisure. Our great value model fits perfectly amongst the bustle of Haymarket and we are so thrilled to be here in time for the world famous festival."

 

July 2017


 Value in Hastings

July 2017


 Value in Hastings

Voxpop interviews in easyCoffee Hastings

 

What's it all about...?

Our new shop has been causing quite a stir in the busy shopping streets of Hastings. Local reporter Ian Gillam and his team came down to check things out, and they filmed this report for the Hastings Observer about offering value coffee in the town. 

 

July 2017


Now serving in Hoxton!

July 2017


Now serving in Hoxton!

Head to Hoxton High Street for some great value coffee in the new Spar store!

IMG_1013.JPG
 

Increasing demand for easyCoffee 

Our vending machines, offering fantastic value bean to cup fair trade coffee are popping up all over the U.K.  Locals can head to the newly launched Spar store on Hoxton High Street for some great tasting coffee when shopping for groceries!  

Shop owner Moazz Member (pictured here) says "We chose easyCoffee as our coffee partner, because we knew that their value offering would appeal to our customers.  The coffee tastes great too!"

 

June 2017


Hastings opens!

June 2017


Hastings opens!

IMG_20170610_113715.jpg
 

Hastings opens!

easyCoffee, (part of the easy family of brands by serial entrepreneur Stelios, founder of easyJet) is delighted to announce our first store in Sussex which opened on Friday, in the sunny seaside town of Hastings in the heart of the town centre, just minutes walk from the sea front.

easyCoffee CEO Nathan Lowry says: "easyCoffee has been popping up all over London with shops, pop-ups and vending machines in Covent Garden, Leicester Square, Oxford Street, Earls Court, also in Southend and Blackburn and we are finally heading to the picturesque town of Hastings. We are just so delighted to have such a fantastic site with indoor and terrace seating to add to the vibrancy of the high street! Hastings can enjoy our fantastic Fairtrade arabica coffee and delicious food items at a great price. We will also serve our famous blended iced coffee frappe's to those on their way to the beach this summer!"
 

 

May 2017


Blackburn opens!

May 2017


Blackburn opens!

FullSizeRender 3.jpg
FullSizeRender 2.jpg

Welcome to easyCoffee Blackburn!

easyCoffee launched its first store this week in the North of England in the heart of Blackburn directly opposite the town hall and main shopping mall. CEO Nathan Lowry says: "easyCoffee has been popping up all over London with shops, pop-ups and vending machines in Covent Garden, Leicester Square, Oxford Street, Earls Court and Southend, and we are finally heading to the North of England to the wonderful Lancashire town of Blackburn. We are just so chuffed to have found the right location with plenty of seating and free wifi, the right team and cannot wait to be apart of the high street! I am personally looking forward to meeting the locals and giving them a great product at a great price! 

easyCoffee Blackburn had a busy first day supporting a cake bake with the local Royal Bank of Scotland raising funds for a Lancashire Hospice, and an exclusive interview with BBC Lancashire radio.

IMG_20170527_160237 2.jpg

May 2017


Radio Lancashire

May 2017


Radio Lancashire

easyCoffee on the radio

FullSizeRender 4.jpg
 

easyCoffee Blackburn speaks to BBC Lancashire Radio

The newly launched easyCoffee Blackburn had a very busy first day! Not only did we launch our new shop in the middle of the town centre but our manager also had a quick stop at BBC Lancashire radio to talk about our new shop in the local community. Thank you for having us on the radio

@BBCLancashire 

 

May 2017


Hospice support

May 2017


Hospice support

 

The Royal Bank of Scotland and easyCoffee Blackburn and join forces for a good cause

 
IMG_0798.JPG
 

Supporting a local hospice in Blackburn

Our newly launched store in Blackburn donated cakes to raise funds for @elancshospice at @RBS #Blackburn!

Come and try our cakes!

 

May 2017


Frappé frenzy

May 2017


Frappé frenzy

Frappe frenzy at easyCoffee!

IMG_0782.JPG
 

Heatwave launches our frappe range

London is enjoying a heatwave at the moment! And what better way to cool down in the city but with an easyCoffee frappe! easyCoffee launched an exclusive range of double shot blended coffee drinks with flavours including Chai, Mocha, Espresso, Caramel and Vanilla, in addition to over ice coffee drinks - Iced Latte and Iced Americano, and for those who prefer to have something more fruity, our Mango and Berry Freezers, featuring real chunks of fresh fruit. Head in store to try our range in three sizes!

 

MAY 2017


Depaul launch event

MAY 2017


Depaul launch event

Depaul and easyCoffee

IMG_0816.JPG
 

CEO Nathan Lowry and the easyCoffee team attended the launch of the new building for Depaul which features an easyCoffee shop. They met with the Deputy Mayor, the Duchess of Norfolk, trustees and the chief executive.

The #Endeavour Centre at Depaul gives young people help and hope and the team were very thankful and effusive in their praise within all the hard work that has gone into the design, set-up of ‎the shop and training. Depaul look to continue the relationship with us with training young people as the Barista's of the future!

 

May 2017


BBQ with Stelios

May 2017


BBQ with Stelios

The annual easy family of brands BBQ with Stelios!

Easy Group BBQ

CEO Nathan Lowry, Operations Director Scott Randles and the entire team at easyCoffee were treated to a presentation by easy group founder Stelios followed by a BBQ at the delightful Museum of Brands, where guests can take a visual tour of the history of the easy brand.

Learn more about the museum here: http://www.museumofbrands.com/

May 2017


Interflora Southport

May 2017


Interflora Southport

Our vending comes to 'June the Florist'

interflora

We are delighted to announce our new easyCoffee to GO partner - Interflora!

Sit relax and soak up the atmosphere, enjoy the surroundings of flowers and our specialty selected bean to cup coffee.

Now serving in June the Florist, the Interflora located at 108 Lord Street, Southport, PR8 1JR!

April 2017


#ukcoffeeweek

April 2017


#ukcoffeeweek

_MLR4566.jpg
 

#ukcoffeeweek

It's  #ukcoffeeweek this week! You don't need to spend a few pounds to get involved! Our espresso costs just £1.

easyCoffee will always offer you an exciting new way of getting all your favourite drinks and food at terrific value prices when you’re on the go

April 2017


Making news in China

April 2017


Making news in China

nathan.jpg

easyCoffee goes to China!

easyCoffee CEO & Co-founder Nathan Lowry spoke exclusively to China Television CCTV (with an estimated television audience of 1.4 billion) about our brand, our expansion plans and the U.K coffee market. Watch here: http://tv.cctv.com/v1/index.shtml?videoID=VIDEKR6h8lc4bPJPWvipWvpt170401

April 2017


Easter fun

April 2017


Easter fun

easter1.jpg

Easter fun at easyCoffee

Its that time of year again! Bunnies, chicks, eggs and chocolate... It can only be Easter! We've got some special treats lined up for our customers including toasted hot cross buns topped with butter and Nutella, Double Chocolate Hot Chocolate, topped with whipped cream, marshmallows & Thornton's real milk chocolate flakes, and Rocky Road Slices topped with mini eggs! Our team members will also be decked out with bunny ears and tails and will greet all full of festive cheer! Happy Easter! 

March 2017


Getting creative

March 2017


Getting creative

C7C-Y_yWgAEks7D.jpg

Creativity this spring...

We take our blackboard art very seriously here at easyCoffee. Each week one of our team members takes the challenge to get creative with the liquid chalk and come up with something vibrant, eye catching and fun.

March 2017


Our partnership with Depaul London

March 2017


Our partnership with Depaul London

unnamed.jpg

Depaul and easyCoffee

Over the last few months easyCoffee have partnered up with Depaul who support homeless people in the streets of London, by setting up a cafe style kitchen in their new headquarters in SE1.

This will service the Depaul team and their visitors in their daily coffee needs. easyCoffee is working closely with Depaul to train their staff to barista level. Depaul will then use the facilities to help some of their trainees who were or are currently homeless get back on their feet by being trained in this daily environment of a typical cafe.

With easyCoffee’s roll out plan we aim to help these trainees work at easyCoffee where possible.

Donations: https://uk.depaulcharity.org/get-involved/donate

March 2017


China Central TV

March 2017


China Central TV

unnamed.jpg

Nathan Lowry speaks to China Television

CEO Nathan Lowry spoke exclusively to China Central Television, with an estimated reach of 1 billion viewers about our value offering, expansion plans, the effects of Brexit on coffee prices, consumer behaviour, and the U.K coffee market. Be sure to check back for our video clip in a few weeks!

March 2017


Vending in Paddington

March 2017


Vending in Paddington

easyCoffee now serving in Paddington!

FullSizeRender.jpg
 

It's really £1 for any regular sized coffee, including latté, americano and cappuccino.

We are delighted to announce that we are now serving our great tasting coffee at the newly launched Nisa store on Craven Road. Stop by for tasty snacks, treats, lunchtime meal deals and a latte!

 

March 2017


Expansion continues

March 2017


Expansion continues

 

easyCoffee coming to Hastings, Eastbourne, Blackburn, Burnley and Edinburgh

 

We are delighted to announce the signing of our first exclusive affiliate sites in Eastbourne, Hastings, Blackburn, Burnley and Edinburgh. The new face on the high street, easyCoffee is set for a huge expansion, with plans to open a further 200 shops selling coffee and food to go using great ingredients at value prices around the UK. The company was founded in 2016 by easyJet tycoon Sir Stelios Haji-Ioannou and entrepreneur Nathan Lowry and is working closely with affiliate partners and franchisees to deliver new coffee shops, concession pods and vending machines. 

 

February 2017


Bio bean

February 2017


Bio bean

 

easyCoffee partners with bio bean

In the UK we drink over 70 million cups of coffee a day, producing 500,000 tonnes of waste coffee grounds every year. bio-bean helps to tackle the UK's waste problem by turning this waste stream into high-quality, sustainable and cheap biofuels. 

Recycling waste coffee grounds displaces greenhouse gas emissions that would otherwise be released through traditional coffee grounds disposal - that is landfill or incineration. Coffee Logs are carbon neutral, and burn hotter and for longer than wood - they're great for use in chimineas this Spring, and in wood-burning stoves and open fires. 

bio-bean collects waste coffee grounds from coffee chains, instant coffee factories, transport hubs and independent coffee shops all over the UK. Their coffee recycling factory in Cambridgeshire is a world first. 

We are delighted to announce that we supply Bio Bean with our coffee waste #poweredbycoffee #zerowaste #sustainability

 

February 2017


Valentine's Day

February 2017


Valentine's Day

Valentine4.JPG

Happy Valentine!

We kicked off 2017 in the best way launching our loved up Red Velvet Hot Chocolate, teaming up with Britain's favourite chocolate brand Thornton's. Our indulgent drink was made with real milk chocolate Thornton's flakes, raspberry syrup, whipped cream and topped with raspberry drizzle. Quickly after launching our new hot chocolate drink sent customers into a spin with a flurry of orders.

Each drink came with a complimentary Thornton's orange chocolate heart as a special thanks to our chocolate fans. The drink was so popular that easyCoffee is delighted to announce that all our hot chocolate range is now being served exclusively Thornton's real milk chocolate flakes.

Head in store to try our new range!

February 2017


£1 vending machines

February 2017


£1 vending machines

Vending machines_contract3.jpg

Vend the easy way!

Our new self serve vending machines provide the perfect way to offer bean-to-cup fresh coffee to your customers. Ideal for unmanned sites with a small footprint, they help turn even the smallest of areas into a profit generator. 

In recent months we have launched our Standard and Grande machines in several easyHotel locations across the UK, plus convenience stores in Paddington, Tolworth and Manchester's Trafford Centre.

We have two alternative options that deliver revenue from selling as few as twenty cups per day. Although they have been designed for low to medium footfall, the machines also have the capacity to deliver hundreds of cups each day in high usage locations. We incorporated the latest technology with interactive messaging via a communication platform for help raise brand awareness and bespoke promotions to drive additional sale's. 

easyCoffee has successfully trialled state of the art coffee vending machines in easyHotel Old St, easyLand Croydon and in three independent convenience stores.  Founder Nathan Lowry was delighted to say that "the machines serve the same quality Lavazza blend as the High St shops and customers love the fresh grind and one pound price!...  The sales uptake has been over the national average of cups sold per day so we expect a large uptake of machines across the UK!

January 2017


Six new stores

January 2017


Six new stores

easyCoffee_elipse_front.jpg

Six new stores for easyCoffee! 

Following the success of our Southend store we are delighted to announce the signing of our first exclusive affiliate sites in Eastbourne, Hastings, Ipswich, High Wycombe, Edinburgh and Kentish Town.

CEO Nathan Lowry remarked that the partnership with The Post Office in Kentish Town was particularly exciting and expected many more deals with Postmasters across the UK who wish to sell quality Lavazza coffee at value for money to their existing customers and entice new ones through their doors!

The new face on the high street, easyCoffee is set for a huge expansion, with plans to open a further 200 shops selling coffee and food to go using great ingredients at value prices around the UK.  The company was founded in 2016 by easyJet tycoon Sir Stelios Haji-Ioannou and entrepreneur Nathan Lowry and is working closely with affiliate partners and franchisees to deliver new coffee shops, concession pods and vending machines. 

January 2017


The one to watch

January 2017


The one to watch

Southend_frontage.jpg

MCA announce easyCoffee as "The One to Watch 2017"

easyCoffee has been announced as "THE ONE TO WATCH" by influential research company MCA Eating & Drinking Out Market Insight, the UK's most accurate and insightful continuous dataset on eating out trends.

easyCoffee is set for a huge expansion, with plans to open a further 200 shops selling coffee at value prices around the UK. The group was founded earlier last year by easyJet tycoon Sir Stelios Haji-Ioannou and entrepreneur Nathan Lowry when first launched in London.

December 2016


Expansion plans revealed in the press 

December 2016


Expansion plans revealed in the press 

Check out some of the articles published recently...

November 2016


200 new coffee shops

November 2016


200 new coffee shops

Stelios_Telegraph article.jpg

Aiming to open 200 stores in the next two years

Budget coffee chain easyCoffee is set for a huge expansion, with plans to open a further 200 £1 coffee shops around the UK. The café chain was founded earlier this year by easyJet tycoon Sir Stelios Haji-Ioannou and entrepreneur Nathan Lowry when first launched in London and then Southend-on-Sea in Essex.

However, following huge interest from affiliate and franchise investors, the airline-owned chain is set for a UK expansion of over 200 more branches as it hits back at the expensive drinks offered by the high street leaders. The exact locations of these new stores won’t be confirmed until the new year when partner agreements have been signed off but they will be dotted around major cities across the UK, with “regular high street and travel hub locations”.

Mr Lowry said: “The gap in the market is in pricing. The coffee is great. We use the same machines that all the big guys use, all our staff are highly trained up to barista level.”

“We genuinely feel that people are paying too much for their coffee in the UK,” he added.

The next phase of easyCoffee shops are due to open in locations around the South East including Croydon, Slough, Uxbridge, Wembley, High Wycombe and Brighton. Brand Director Nick Paterson-Jones added that customers will be able to grab on-the-go hot drinks for just £1 a cup and a complementary range of fresh snack because the company “wants to continue to provide genuine value for money”. 

November 2016


Tricks of the Restaurant Trade

November 2016


Tricks of the Restaurant Trade

Challenging coffee shop prices

Simon Rimmer the host of Tricks of The Restaurant Trade interviews the co-founder of easyCoffee, Nathan Lowry, at our training shop in Covent Garden. He wants to explore how easyCoffee can sell Lavazza Coffee for only one pound per cup!

Tricks of The Restaurant Trade >>>
Channel 4 at 8 pm Monday 14 November 2016. 

September 2016


Sir Stelios' visit

September 2016


Sir Stelios' visit

easyCoffee continues to froth in London's West End

easyJet founder Sir Stelios Haji-Ioannou was at hand today to give the official welcome to the newest member of the "easy" family. easyCoffee, the brainchild of entrepreneur Nathan Lowry and colleagues, has now opened two outlets in London's Covent Garden and Leicester Square – with plenty more lined up as soon as properties can be leased.

Customers find the £1 cup to be excellent value particularly when taken along side one of easyCoffee's many "meal deals." Plans are in hand to launch a range of vending machines for offices, shops, stations and airports. 

See story > 

February 2016


February 2016


Budget airline easyJet moves into the coffee market

Lattes, cappuccinos and espressos all at a pound a pop.
You’ll never sleep again.

Normally, when a commodity becomes more plentiful it also gets cheaper. But the proliferation of coffee shops in our town centres seems to have bucked that trend up to now, with a simple cup of coffee costing upwards of £2.  It can be twice that, in the more ‘artisan’ outlets.

But easyJet, who wiped out much of the cost from air travel are now set to do the same with the world’s most energising hot beverage. The first easyCoffee outlet has already opened at Earls Court underground station in London.

It offers a range of soft drinks and hot and cold snacks including freshly made sandwiches, as well as the expected range of premium coffees. Cappuccinos, espressos and lattes are all priced at a competitive £1 a cup.

easyCoffee has been set up by Nathan Lowry, who has licensed the easyJet brand for his own operation, Peoples Coffee. It gives them the kind of instant brand recognition they’ll need to compete with the major coffee chains that dominate Britain’s high streets.

Peoples Coffee hopes to open a chain of 30 easyCoffee outlets across the country within the next 24 to 36 months, all with the no-frills approach and bold orange branding that has already made easyJet a household name.

easyJet founder Sir Stelios Haji-Ioannou said; “I am delighted that we are going into business with another young, ambitious entrepreneur like Nathan, in order to bring London something very simple but yet so difficult to find: a great cup of Italian espresso coffee for just a pound.  I think this industry is another example of allowing prices to carry on rising without good reason. Three pounds is a lot of money for a paper cup of espresso. The strength and name recognition of the ‘easy’ brand will encourage consumers to try it for themselves when in Earls Court.”

It’s worth noting that, just as easyJet offers a no-frills basic service for very affordable rates, but adds on costs for extras such as baggage, so with easyCoffee you can have a coffee of your choice for a pound, but if you fancy a sandwich or a cake to go with it you can expect to pay more.

See story >

May 2016


May 2016


Budget airline easyJet applying low-cost approach to coffee with plans for 30 shops

UK-based budget airline carrier EasyJet is getting into the coffee retail game, with an initial marketing campaign that stresses low costs and £1 coffee and espresso drinks through the EasyCoffee brand.

“Just when we feared we were reaching peak hipster coffee, with coldpress and cortados usurping cappuccinos and a £4 latte the norm, along comes Sir Stelios to tear up the rule book,” the airline company said of its new coffee venture in an announcement late last week, referencing EasyJet founder Stelios Haji-Ioannou. “Just as EasyJet changed the face of air travel when it launched in 1995, bringing low-cost, no frills air travel to the people, now the company is set to do the same to the coffee market.”

The EasyCoffee brand made a quiet debut several weeks ago with the opening of a café bursting with EasyJet’s signature orange color motif at the Earls Court station in Central London. The company says it plans to open as many as 30 more EasyCoffee shops over the next two to three years, while it is currently seeking franchisees. EasyCoffee’s wholesale partner for the venture is Italian coffee giant Lavazza.

The first EasyCoffee location at the Earls Court tube station.

The company is borrowing from its own business model in the airline passenger air industry — a similar no-frills model was first popularized by Southwest Airlines in the United States — for its coffee operation.

“So you’re lured in by the promise of cheap coffee, then two minutes later you’ve accidentally bought a croissant (£1.10), a banana (50p) and a bottle of water (£1) too,” the company said openly of its revenue-generation approach. “Sound familiar? It’s the business model that has worked so well for EasyJet and has since been taken to the extreme by other low-cost airlines.”

For the venture, EasyJet has partnered with Peoples Coffee, a business operated by Nathan Lowry that has licensed the “easy” brand usage. “With coffee shop prices currently averaging £3 a cup, it is clear consumers have been taken for a ride,” Lowry said in the company’s announcement. “Although wholesale coffee prices have been falling recently, consumers have seen no benefit. EasyCoffee plans to make top quality beverages available to everyone at affordable prices.”

Similarly, Stelios likened the coffee industry to the airline industry, suggesting players in both have been involved in gouging prices of roasted, brewed coffee drinks “for no good reason.”

“I think this industry is another example of allowing prices to carry on rising without good reason,” he said. “Three pounds is a lot of money for a paper cup of espresso.

Posted 1st February 2016

April 2016


April 2016


 A decent crema on the top!

A decent crema on the top!

easyJet cafes are selling coffee for £1. Mornings will never be the same again

Just when we feared we were reaching peak hipster coffee, with coldpress and cortados usurping cappuccinos and a £4 latte the norm, along comes Sir Stelios to tear up the rule book. Just as easyJet changed the face of air travel when it launched in 1995, bringing low-cost, no frills air travel to the people, now the company is set to do the same to the coffee market.

Yes, easyJet is making coffee shops.

Commuters stepping off the train at Earls Court over the last couple of weeks will have been confronted by the sight of that familiar branding – the unmistakeable orange circle, the idiosyncratic use of lower case ‘e’ followed by an upper case mid-word.

People, easyCoffee had arrived.

So many easy Options… The price of the low-cost coffee? A very affordable £1. And that’s the same, whether you order an espresso, a double macchiato or a cappuccino.

So far, so cheap.

The small bar, run by three baristas with gleaming new machines and Lavazza coffee, sells food too. While it’s not exactly extortionate, the food prices are more aligned with the prices their rivals charge. A pastry – croissant or a chocolate twist – costs from £1.10 to £1.50. Sandwiches (cheese and tomato, chicken and avocado, egg mayo etc) go from £1.85 to £2.99, and there are soup and sandwich deals for £3.

So you’re lured in by the promise of cheap coffee, then two minutes later you’ve accidentally bought a croissant (£1.10), a banana (50p) and a bottle of water (£1) too.
Sound familiar? It’s the business model that has worked so well for easyJet and has since been taken to the extreme by other low-cost airlines: attractive bargain bucket fares supplemented by high food prices, excess baggage charges, fines for printing of boarding passes (now illegal, but thanks for that, Ryanair) etc etc.

Unmistakeable branding

The simple menu and price points are reminiscent of beleaguered Benjy’s, the erstwhile sandwich chain beloved of students and builders that was big in the 90s, not so big in the Noughties. Heinz tomato soup in big polystyrene cups, egg muffins that were better than McDs, giant cups of nuclear-heated tea that never went cold – and all for under £1.
easyCoffee though has the added benefit of having an expert marketing machine behind it, with two decades of experience in muscling in on the market by undercutting literally everyone in it.

The business is actually a partnership between easyJet founder Sir Stelios Haji-Ioannou and Nathan Lowry, the director of Peoples Coffee, who has licensed the easy brand name.
‘With coffee shop prices currently averaging £3 a cup, it is clear consumers have been taken for a ride,’ Lowry said. ‘Although wholesale coffee prices have been falling recently consumers have seen no benefit. easyCoffee plans to make top quality beverages available to everyone at affordable prices.’

Sir Stelios added that the coffee industry had been allowed to elevate prices with ‘no good reason’ and that he was ‘delighted’ to be able to bring London ‘something very simple but yet so difficult to find: a great cup of Italian espresso coffee for just a pound. I think this industry is another example of allowing prices to carry on rising without good reason,’ he said. ‘Three pounds is a lot of money for a paper cup of espresso.’ Amen to that.

easyCoffee plan to roll out a chain of 30 easyCoffee shops over the next 24 to 36 months in stations and on the High Street. Talking optimistically, the coffee shops should pose little threat to the top quality, independent coffee shops whose customers visit them for specialist coffee.

But it looks like Starbucks, Costa et al may have met their match.

See story >

January 2016


January 2016


Frothing up the beverage market

easyCoffee opens for business

easyGroup, the brand licensing company owned by Sir Stelios Haji-Ioannou has approved the opening of easyCoffee, a chain of discount coffee shops offering premium ground coffee at just £1 a cup. 

The first easyCoffee outlet has already opened on the Earls Court underground station forecourt (London SW5), offering a range of soft drinks, hot and cold snacks including freshly made sandwiches as well as cappuccinos, espressos and lattes at just £1 a cup. easyCoffee is the trading name of Peoples Coffee, whose director Nathan Lowry has licensed the brand name from the easyJet founder. 

Peoples Coffee hopes to open a chain of 30 easyCoffee outlets within the next 24-36 months – all offering great value and quality coffee from Italian specialist Lavazza. The company has a team with background in finance and hospitality. 

Nathan said:
“With coffee shop prices currently averaging £3 a cup, it is clear consumers have been taken for a ride. Although wholesale coffee prices have been falling recently consumers have seen no benefit. easyCoffee plans to make top quality beverages available to everyone at affordable prices.” 

Sir Stelios said:
“I am delighted that we are going into business with another young, ambitious entrepreneur like Nathan, in order to bring London something very simple but yet so difficult to find: a great cup of Italian espresso coffee for just a pound. I think this industry is another example of allowing prices to carry on rising wihout good reason. Three pounds is a lot of money for a paper cup of espresso. The strength and name recognition of the “easy” brand will encourage consumers to try it for themselves when in Earls Court.”


NOTES TO EDITORS: 
Food and drink analysts Allegra have valued the UK retail coffee shop market at approximately £8bn, with annual growth of around 10%. There are currently 20,000 stores operating nationwide. 

CONTACT: 
Nathan Lowry: Peoples Coffee
and
Richard Shackleton: Communications Director to Sir Stelios Haji-Ioannou